The document summarizes a town hall meeting discussing the state of Quirk products and company. It provides sales numbers and statistics on products, user rewards, international distribution, and pending product launches. Plans are outlined to improve the product evaluation process and introduce brief-based product development to help retailers. Participants are invited to ask questions.

1. town meeting | august 26th 2010

2. The Plan
• State of the Quirk
• Awesome New Announcements
• Ridiculously Candid Q&A

3. Products, By The Numbers
58 Started The Process
50 Have Launched
16 Have Hit Threshold
9 Shipping Now
7 In production

4. User Rewards $98,490

5. direct sales per month (shipped)
$80,000
$60,000
$40,000
$20,000
$0
Apr 1, 2010 - Apr 30, 2010 May 1, 2010 - May 31, 2010 Jun 1, 2010 - Jun 30, 2010 Jul 1, 2010 - Jul 31, 2010

6. social sales per month (WTF?!?)
Social Sales Referrals
30,000
22,500
15,000
7,500
0
Apr 1, 2010 - Apr 30, 2010 May 1, 2010 - May 31, 2010 Jun 1, 2010 - Jun 30, 2010 Jul 1, 2010 - Jul 31, 2010

7. international distribution
Quirky products are in 15 countries
Canada | UK | Ireland | Germany | Netherlands | Japan
South Korea | Malaysia | Philippines | Thailand | Australia
Hong Kong | Kuwait | Indonesia | Israel
Pending Conversations With Another 16
Mexico | Chile | Argentina | Brazil | France | Spain | Austria |
Belgium | Luxemburg | Switzerland | Portugal | Greece | Turkey |
Saudi Arabia | Dubai | South Africa | Taiwan

8. international distribution sales
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
June July August

9. domestic retail sales
I CAN’T SAY NUTTIN’, BESIDES:
.....“I’M EXCITED”

10. Sales Contacts:
International : Garret garret@quirky.com
Direct: Matt matt@quirky.com
Domestic: Nikki nikki@quirky.com

11. $300,000.00
Pending Launches
$225,000.00 215,291.57
$150,000.00
$75,000.00
$0
Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10

12. the cloak

13. the cloak
broken stand (mostly type);
14%
color ; 1%
thickness of case; 2% weight; 27%
ambient light sensor blocked; weight
2% hinge broken
silicon loose
lack of communication; 3%
stands feel flimsy
collects dust/hard to clean
no longer needed; 2% "not what I thought"
no ratcheting hinge; 2% no ratcheting hinge
"not what I thought"; 1% no longer needed
lack of communication
ambient light sensor blocked
collects dust/hard to clean;
10% hinge broken; 10% thickness of case
color
broken stand (mostly type)
stands feel flimsy; 13% silicon loose; 13%

14. the cloak
Silicone Tighter
Ambient Sensor Not Blocked
Anti-Dust Coating
Hinge Harder Material

15. Wrapster
SpaceBar
Mugstir
Switch
Pivot Power
Click & Cook
Sling Back

16. Communication During Production:
Full production report on each post-threshold product (3 weeks)
Date estimate only given once full production has started
SKU Select sent only when product is on hand

17. first production report dates
Wrapster Next Friday
SpaceBar September 10th
Mugstir September 14th
Switch September 30th
Pivot Power October 5th
Click & Cook October 4th
Sling Back September 23

21. average e-mail response time: 23 hours, 9 minutes
adjusted for working hours and weekends: 9 hours, 30 minutes
factors affecting response time:
- olume
v
- omplexity of issue
c
- ime differences
t
13.80% - ait time for action taken (issue
w
resolution)
34.80% - ait time for info from another
w
13.80% team
- ommunity team members in
c
office (there’s only two of us!)
13.30%
4% 20.80%
0-6h
6-12h
12-24h
24-36h
36-48h
Over 48h

22. e-mails sent vs. e-mails received in the past week
received: 588 sent: 740
160
140
120
100
80
emails received
60
emails sent
40
20
0
ug
ug
ug
ug
ug
ug
ug
ug
-A
-A
-A
-A
-A
-A
-A
-A
17
18
19
20
21
22
23
24

23. e-mail volume over the past six months
2500
2000
1500
emails received
1000 emails sent
500
0
FEB MAR APR MAY JUN JUL

24. Get Satisfaction:

25. Get Satisfaction:

26. Get Satisfaction:

27. Technology Update:
• Customer Service Tools
• Automated Shipping & User Rewards
• Finance Integration
• Stability & Scalability
• And One More Thing....

28. [Awesome]
New Announcements

29. v.3 •
•
•
•
•
Design
Useability
Speed
Improved Shopping Experience
Increased Social Integration

34. v.3
October 15th

35. Evaluation As Of Last Week
1. Ideas Submitted
2. Community Voted (2 Days)
3. Top 25% Progress
4. Staff Voted (1.5 Days)
5. Staff Collected Data
6. Friday Meeting Distributed DMV Points
7. Winner Announced

36. Room For Improvement:
1. Community not given enough time to vote
2. Staff voting without deeper knowledge
3. 25% is going to become cumbersome
4. Legal needs to become an earlier part of the
process

37. Evaluation Going Forward
1. Ideas Submitted
2. Community Votes (7+ Days)
3. Top 5 Ideas Move Forward
4. DMV Points Distributed By Experts
5. Community Data + DMV data presented to
all staff + retail partners
6. Staff Votes after presentation
7. Winners Announced

38. Lets Talk About:
Submission Fees

39. $99
Lets Talk About:
Submission Fees

40. $99
Lets Talk About:
Submission Fees

41. $10
Lets Talk About:
Submission Fees

42. $10
August 30th.

43. OK SO...
There are like totally awesome things
going on that we totally can’t talk about
yet. But in order to be successful at these
totally awesome things, that we totally
can’t talk about yet, we need totally need
your help. so... OMG lets talk.

44. DARE WE SAY?
2 Products Per Week!

45. ANYTHING
&
BRIEF
EVERYTHING
(under $150 with no integrated software)
BASED

46. What Are Briefs?
1. A chance for us to help retailers fill gaps in their
lineup
2. A chance for us to get into categories we want
to be in, that we are not yet in.
3. A chance for us to get deeper into categories we
know we are successful at.
4. A way for us to bring in focused/expert
community members.
5. A way for us to challenge ourselves.

47. Our Brief Based Adventures Begin:
September 20th

50. Ask Us Some
Questions! Questions?